Effect of Self-Regulatory Focus, Temporal Distance, and Product Attribute on Evaluation of Product Upgrades: Cases of Mobile Phones and LCD TVs
碩士 === 國立臺灣大學 === 商學研究所 === 97 === The main goal of this study is to find out the effect of self-regulatory focus (promotion focus vs. prevention focus), temporal distance (the time gap between now and the timing when customer purchases this product), and product attribute (utilitarian attribute vs....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51053128190633286286 |