Content Analysis of Advertisement Messages in Taitung

碩士 === 國立臺東大學 === 區域政策與發展研究所 === 97 === On the basis of judgment sampling, 11 travel brochures and 1 travel memoir that cover the descriptions of Taitung City and 15 townships in Taitung County were selected to be analyzed by content analysis in order to retrieve destination images and advertisement...

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Bibliographic Details
Main Authors: Mei-xian, Wu, 吳美賢
Other Authors: 鄭承昌
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/2g6bdm