The Relationship among Experiential Marketing, Experiential Value, Tourism Image, Visitor's Satisfaction, Visitor’s Loyalty: a Case Study of Green Mountain Farm in Taitung
碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 97 === Nowadays, more and more tourists pay more attention to the experience of consuming and its accompanying experiential activities. Based on a case study in Taitung, the purpose of this research is to investigate the relationship among experiential marketing, expe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4qqg3q |