The influences of gender characteristics, gender stereotyping, and gender segregation of occupations on customer purchase decision – taking of strongbox industry as examples
碩士 === 國立臺中技術學院 === 事業經營研究所 === 97 === The purpose of this research is to examine the influences of gender characteristics, gender stereotyping, and gender segregation of occupations on customer purchase decision. Qualitative research is the main research method with strongbox industry as the scope...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59174833224489734115 |