The Process of Members' Interaction in Virtual Communities: An Integrated Perspective of Cognitive Factors and Social Influence

博士 === 國立臺北大學 === 企業管理學系 === 97 === Previous studies rarely examine the anonymity effects of social norms from a mutually conflicting perspective. Moreover, most studies neglect the mediating effect of public self-awareness and community identification in the relationship between anonymity and its r...

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Bibliographic Details
Main Authors: Sou-Chin Wu, 吳壽進
Other Authors: Wen-Chang Fang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/77710696805967838448