Consumer's Reaction to Partitioned Price and the Moderating Role of Perceived Benefit
碩士 === 國立臺北大學 === 企業管理學系 === 97 === The total price of a product or service is usually partitioned into two or more mandatory components that the consumers have to purchase together. Nowadays, firms often use partitioned price as their pricing strategy to increase seller’s benefit. Research on par...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09975770588474785923 |