A Study of Integrated Marketing Communication for the Series of Taipei Festivals
碩士 === 國立臺北教育大學 === 文化產業學系暨藝文產業設計與經營碩士班 === 98 === There were many festivals before in Taipei, but different companies held the activities individually and could not cooperate with each other. In 2008, the Taipei Culture Foundation arranged the Taipei Arts Festival, the Taipei Fringe Festival, and e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98450146692779518791 |