The Effect of Relational Benefits and Switching Barriers on Customer Loyalty : The Case of Liner Shipping Company
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 97 === The main purpose of this paper is to explore the relationships among relational benefits, switching barriers and customer loyalty in the liner shipping from the ocean freight forwarders’ perspective. The switching barriers are considered as the moderating variab...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37692468742868435588 |