An Empirical Research of Brand Associations, Brand Attributes and Brand Benefits
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 97 === As a saying goes, “Marketing is Branding.” Brand is becoming an enormous intangible asset. Many enterprises and institutes build their brand to make clear image. When an enterprise adopts brand strategy, it usually takes consumer behavior as consideration. The p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10168623980179675457 |