A Study of Corporate Philanthropy Behavior of Communication Media Corporate Foundation
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 97 === Due to the trend of corporate social responsibility, a large amount of corporations become to concern the social environment and philanthropic. And the concept of “customer-oriented strategy” has changed to “stakeholder-oriented strategy” (Duncan, T& Moriart...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/r6bt24 |