A Study of Corporate Philanthropy Behavior of Communication Media Corporate Foundation

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 97 === Due to the trend of corporate social responsibility, a large amount of corporations become to concern the social environment and philanthropic. And the concept of “customer-oriented strategy” has changed to “stakeholder-oriented strategy” (Duncan, T& Moriart...

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Bibliographic Details
Main Authors: Lo, Shih-Lun, 羅仕倫
Other Authors: Yang, Mei-Hsueh
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/r6bt24