The Degree of Involvement and Consumer Behavior of Word-of-Mouth Website Users-- Case of www.itry.com.tw
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 97 === Nowadays, traditional marketing methods have not raised sale volume successfully, and the same blubs can’t attract consumers anymore. Therefore comes to a new marketing mode- word-of-mouth marketing. By using consumer's oral traditions recommendation, lets...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33378083072989139672 |