職業棒球隊促銷策略之研究-以LaNew熊AllForFans為例

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 97 === The research was to find the satisfaction of baseball audience who came to the stadium for games after La New Bears Professional Baseball Team carried out the marketing plan: All for Fans, and further to discover whether or not the plan could increase t...

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Bibliographic Details
Main Author: 陳杰成
Other Authors: 鄭志富
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/pdjeq9