The strategies of the Brand Image for the Taiwanese OBM Cosmetics Firms and the Study of Design

碩士 === 國立臺灣師範大學 === 美術學系 === 97 === In 2008, the value of the global cosmetic industry has come to 2,020 billion US dollars, which is twice higher than the Global GDP Growth. The expansion of the cosmetic market keeps increasing at a rate of 7% annum and the significances of this industry should not...

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Bibliographic Details
Main Authors: Pin Ching Lin, 林品青
Other Authors: Apex Lin,Pang-Soong
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/923urh