The Impact of Critics’ Distributor Bias and Review Valence on Consumers’ Acceptance of Critiques: The Moderating Effect of Consumers’ Identification with the Movie Distributors.

碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 97 === When motion picture distributors try to control or bribe film critics with specific benefit for gaining or exchanging positive film reviews, the existent film critic researches apparently ignore the relationships between distributors and film critics which name...

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Bibliographic Details
Main Authors: Ming-Huei Chen, 陳明輝
Other Authors: Shih-Ju Wang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/81736414566447912184