The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”

The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”

碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 97 ===

Bibliographic Details
Main Author: 游玉琦
Other Authors: 胡光夏
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/52371433956171149211
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spelling ndltd-TW-097NTNU50230092015-10-13T12:04:57Z http://ndltd.ncl.edu.tw/handle/52371433956171149211 The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen” 節目品牌建立與品牌延伸策略-以TVBS-G節目「女人我最大」為例 游玉琦 碩士 國立臺灣師範大學 大眾傳播研究所 97 胡光夏 2009 學位論文 ; thesis 188 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 97 ===
author2 胡光夏
author_facet 胡光夏
游玉琦
author 游玉琦
spellingShingle 游玉琦
The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”
author_sort 游玉琦
title The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”
title_short The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”
title_full The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”
title_fullStr The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”
title_full_unstemmed The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”
title_sort building of program brand and brand extension strategy: a case study of tv show“queen”
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/52371433956171149211
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