The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 97 ===
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52371433956171149211 |