The characteristics and benefits of the opinion leaders in elementary schools

碩士 === 國立臺南大學 === 教管所學校經營與管理教學碩士班 === 97 === In the consuming market, products are approved by opinion leaders to facilitate the selling rate. Opinion leaders often played as an important carrier between mass media and the audiences. The purposes of this research are as follows: to find out the exis...

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Bibliographic Details
Main Authors: Yi-chih Chen, 陳易志
Other Authors: Shueh-Chin Ting
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/90206927989084059037