An Application of Decomposed Theory of Planned Behavior to Shopping Site Choices
碩士 === 北台灣科學技術學院 === 電子商務研究所 === 98 === Relative researches used “Decomposed Theory of Planned Behavior” as the basic research structure to explore consumers’ on-line shopping behaviors. This research is to discuss the choice effect ion of consumer on-line shopping behavior, such as “ Attitude of on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07599552471591072551 |