探討偏誤修正效果 - 以論點強度作為干擾變數
碩士 === 國立清華大學 === 科技管理研究所 === 97 === When we read some studies about consumer behavior, we will find some theory is not consistent; for example, ELM and Kang and Herr’s study about bias correction. ELM theory considers the favorability about the product attitude of high involvement people is only in...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/12601998237806454958 |