CORPORATE SPONSORSHIP MANAGEMENT OF PROFESSIONAL BASEBALL CLUBS IN TAIWAN: A CASE STUDY ON LA NEW BEARS PROFESSIONAL BASEBALL TEAM
碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === The purpose of this study was to examine corporate sponsorship management activities taken by sponsor who appears La New Bears baseball professional team. To provide the firms with reference resources, the study investigated the benefit of sponsorship in ac...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/58936443609851004559 |