The match between the consumer needs of pop music and the product attributes of records affect consumer satisfaction.
碩士 === 國立中山大學 === 傳播管理研究所 === 97 === This research aims to investigate three issues :(1) how the consumer needs of pop music and the product attributes of records affect consumer satisfaction, (2) this research also focuses on how the match between the consumer needs of pop music and the product att...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qp9w6j |