Mommy Is Not At Home! What Should We Eat Today,Daddy?─ The Image of Father Represented in Instant Processed Food Advertisements

碩士 === 國立中山大學 === 傳播管理研究所 === 97 === Media is an important social institution to shape gender image especially TV advertising. People expose to a lot a great deal of TV advertising in their daily life. In recent years, the image of “family man” has appeared on food advertising especially instant pro...

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Bibliographic Details
Main Authors: Pei-ying Chang, 張姵瑩
Other Authors: Chih-hsien Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/c25s7j