Mediating Role of Brand Penetration and Retailer Service on the Relationship between Advertising and Perceived Quality
碩士 === 國立中山大學 === 財務管理學系研究所 === 97 === Advertising, brand penetration and retailer service have been playing important roles in marketing for a long time. There are many studies which discuss about the effects of advertising on brand penetration, the effects of advertising on perceived quality, and...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h63734 |