Marketing Strategy of Festival Event-A Case Study of Kenting Music Festival in Spring
碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === Holding festival activities is one of the major measures in regional tourism development, and the purposes of which are simply raising the regional awareness via these large-scaled activities, attracting more tourists to expend in order to promote economic bene...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t52ph3 |