The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township

碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === This study discussed the relationship of brand loyalty by brand awareness, brand image and perceived value. Took Uni-President, Kuang Chuan and Wei Chuan that are top 3 fresh milk companies in Taiwan for research. 421 guestionaires were collected from warehouse...

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Bibliographic Details
Main Authors:	Shu-Chuan Chen, 陳淑娟
Other Authors:	Yeong-Shenn Lin
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/78884402935653184459

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spelling	ndltd-TW-097NPUS56880472016-12-22T04:12:26Z http://ndltd.ncl.edu.tw/handle/78884402935653184459 The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township 鮮乳之品牌知名度、品牌形象與知覺價值對品牌忠誠度之影響—以屏東市為例 Shu-Chuan Chen 陳淑娟碩士國立屏東科技大學農企業管理系所 97 This study discussed the relationship of brand loyalty by brand awareness, brand image and perceived value. Took Uni-President, Kuang Chuan and Wei Chuan that are top 3 fresh milk companies in Taiwan for research. 421 guestionaires were collected from warehouse stores’ consumers of Pingtong Township. Feedback rate was 93.5%. Use Reliability, Validity, T-test, One-way ANOVA, Correlation and Path analysis for the study. The results were as follow: 1. Brand image has the most indirect effect to brand loyalty. The second was the perceived value. 2. There was positive correlation among brand awareness, brand image and perceived value. 3. Brand awareness, brand image and perceived value were not totally significance, difference to the population statistic of consumer. 4. Provided suggestions to enterpriser. Yeong-Shenn Lin 林永順 2009 學位論文 ; thesis 105 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === This study discussed the relationship of brand loyalty by brand awareness, brand image and perceived value. Took Uni-President, Kuang Chuan and Wei Chuan that are top 3 fresh milk companies in Taiwan for research. 421 guestionaires were collected from warehouse stores’ consumers of Pingtong Township. Feedback rate was 93.5%. Use Reliability, Validity, T-test, One-way ANOVA, Correlation and Path analysis for the study. The results were as follow: 1. Brand image has the most indirect effect to brand loyalty. The second was the perceived value. 2. There was positive correlation among brand awareness, brand image and perceived value. 3. Brand awareness, brand image and perceived value were not totally significance, difference to the population statistic of consumer. 4. Provided suggestions to enterpriser.
author2	Yeong-Shenn Lin
author_facet	Yeong-Shenn Lin Shu-Chuan Chen 陳淑娟
author	Shu-Chuan Chen 陳淑娟
spellingShingle	Shu-Chuan Chen 陳淑娟 The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township
author_sort	Shu-Chuan Chen
title	The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township
title_short	The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township
title_full	The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township
title_fullStr	The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township
title_full_unstemmed	The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township
title_sort	impact of brand awareness, brand image and perception value on brand loyalty for customers of fresh milk—the case of pingtung township
publishDate	2009
url	http://ndltd.ncl.edu.tw/handle/78884402935653184459
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The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township

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