The Impact of Brand Awareness, Brand Image and Perception Value on Brand Loyalty for Customers of Fresh Milk—The Case of Pingtung Township
碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === This study discussed the relationship of brand loyalty by brand awareness, brand image and perceived value. Took Uni-President, Kuang Chuan and Wei Chuan that are top 3 fresh milk companies in Taiwan for research. 421 guestionaires were collected from warehouse...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78884402935653184459 |