The Study on Consumer Behavior Intention and Choice theType of Marketing Channel for Traceability Agricultural Product

碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === The purpose of this study to explore the history of agricultural production and marketing of consumer behavioral intention consumer choice and the type of marketing channel of relevance, and to understand the impact of consumer behavior consumer spending a key...

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Bibliographic Details
Main Authors: Hung-Chin Huang, 黃宏欽
Other Authors: Feng-jui Lin Ph. D
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/48231115649054980936