A Research Exploring The Effects of Service Quality,Relationship marketing, Brand Equity, Market Characteristics, And Relationship Quality On The Customer Loyalty –An Empirical Study of Auto Part’s Channel in Taiwan Aftermarket
碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 97 === In curret years, the enterprise is facing the enviroment with fierce competition. They have realized that keep customer’s loyalty maintenance of management is the key point. Enterprise should consider how to provide best service and products in orde...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02556068415457751027 |