Exploring the Phenomenon of Service Reverse for Online Service Recovery Paradox
碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === This study investigated the influences of service recovery satisfaction, corporate image reverse and consumer attitude reverse on four kinds of service recovery of entity, online operations, financial and non-financial types. An empirical study was conducted wit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10797758880024215026 |