The Emotional Switching Cost Under Preference Brand -- An Empirical Study of Taiwan Beer

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碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === Besides the function and usage of the product, “the emotional factor” has become the higher grade for pursuers, researchers in the relation’s marketing areas advocated that emotionality link surpasses the economical transaction, the perceptual demand lies in the...

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Bibliographic Details
Main Authors:	Lin, Kuen-Huei, 林昆輝
Other Authors:	Liaw, Shu-Yi
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/13004220294299555243

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