The Emotional Switching Cost Under Preference Brand -- An Empirical Study of Taiwan Beer
碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === Besides the function and usage of the product, “the emotional factor” has become the higher grade for pursuers, researchers in the relation’s marketing areas advocated that emotionality link surpasses the economical transaction, the perceptual demand lies in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13004220294299555243 |