The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry

The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry

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碩士 === 國立屏東科技大學 === 企業管理系所 === 97

Bibliographic Details
Main Authors: LEE,YU-CHEN, 李郁臻
Other Authors: TSAI,CHAN-WEI
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/67371227602943265737
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spelling ndltd-TW-097NPUS51210362016-12-22T04:12:26Z http://ndltd.ncl.edu.tw/handle/67371227602943265737 The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry 建構於Basu模式下之品牌延伸策略–以臺灣食品產業為例 LEE,YU-CHEN 李郁臻 碩士 國立屏東科技大學 企業管理系所 97 TSAI,CHAN-WEI 蔡展維 2009 學位論文 ; thesis zh-TW
collection NDLTD
language zh-TW
sources NDLTD
description 碩士 === 國立屏東科技大學 === 企業管理系所 === 97
author2 TSAI,CHAN-WEI
author_facet TSAI,CHAN-WEI
LEE,YU-CHEN
李郁臻
author LEE,YU-CHEN
李郁臻
spellingShingle LEE,YU-CHEN
李郁臻
The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry
author_sort LEE,YU-CHEN
title The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry
title_short The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry
title_full The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry
title_fullStr The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry
title_full_unstemmed The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry
title_sort research of brand extension strategy based on the model of basu–examples from taiwanese food industry
publishDate 2009
url http://ndltd.ncl.edu.tw/handle/67371227602943265737
work_keys_str_mv AT leeyuchen theresearchofbrandextensionstrategybasedonthemodelofbasuexamplesfromtaiwanesefoodindustry
AT lǐyùzhēn theresearchofbrandextensionstrategybasedonthemodelofbasuexamplesfromtaiwanesefoodindustry
AT leeyuchen jiàngòuyúbasumóshìxiàzhīpǐnpáiyánshēncèlüèyǐtáiwānshípǐnchǎnyèwèilì
AT lǐyùzhēn jiàngòuyúbasumóshìxiàzhīpǐnpáiyánshēncèlüèyǐtáiwānshípǐnchǎnyèwèilì
AT leeyuchen researchofbrandextensionstrategybasedonthemodelofbasuexamplesfromtaiwanesefoodindustry
AT lǐyùzhēn researchofbrandextensionstrategybasedonthemodelofbasuexamplesfromtaiwanesefoodindustry
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