The Research of Brand Extension Strategy Based on the Model of Basu–Examples from Taiwanese Food Industry

碩士 === 國立屏東科技大學 === 企業管理系所 === 97

Bibliographic Details
Main Authors: LEE,YU-CHEN, 李郁臻
Other Authors: TSAI,CHAN-WEI
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/67371227602943265737