The Effect of Product Knowledge on Service Failure Type and Service Failure Recovery
碩士 === 國立澎湖科技大學 === 服務業經營管理研究所 === 97 === Abstract When products or services fail, it is important for the organization to provide customer service to rectify the problem. The consumer’s opinion is affected by his or her experiences with the product or service. Since the company’s response to produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91749579781943016294 |