Quality Experienced, Corporate Image and Employer Brand in Service Industry—An Experiment on THSRC with Extrinsic Cues as the Moderating Role

碩士 === 國立高雄師範大學 === 人力與知識管理研究所 === 97 === It has become an important component of organizational strategy to building a strong employer brand. There is some evidence that employment brand equity affect job seekers' attraction to and intentions to apply to organizations. While employment brand e...

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Bibliographic Details
Main Authors: Chu-Hsuan Huang, 黃筑萱
Other Authors: Ting-Yang Liu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/2w8bt2