Investigation into Customer Attitude and Behavioral Intention toward Loyalty Program Prioritization
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Many companies have begun to implement “hierarchical loyalty programs,” but only a few studies have been focused on this theme. Moreover, these studies mostly concentrate on high profitable or top-tier customers, relatively little attention has been paid t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01379106146364213947 |