Examining the Antecedents of Customers'' Future Cooperative Intention for Project Services
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === There have been many studies on relationship marketing and project marketing, but few combine the two areas of research. This study made an attempt to build an integrated framework to cover the research gap. On the basis of relationship marketing, the framew...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26542050037299319665 |