Exploring the Group-buying Intention and the Moderating Effect of Price Orientation-the Value Perspective
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Although group-buying exchanges have been growing, researchers have not paid sufficient attention to them. Based on this research gap, the purpose of this study is to understand how the group-buying value, credibility of the sponsors, and consumers’ perceive...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83917268891709901483 |