Perception Gap on the Expectations of Customer Service:A Case of Restaurant A

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Restaurant industry grows rapidly along with the competition is getting hot as the demand is increasing in Taiwan, while the customers are becoming more demanding and desire to have diversified choices of foods and services. Many restaurants intend to attrac...

Full description

Bibliographic Details
Main Authors: Shu-Hui Wu, 巫淑惠
Other Authors: Kuo-Kuang Chu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/61000240213299093768