Exploring the relationships between Information Quality and Behavioral Intention - the Moderating Effect of Interactive Functions.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === The major characteristic difference between the Internet and the traditional media is “interactive”. This study investigates whether interactive functions can strengthen the relationships between information quality and behavioral intention. The research fin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81976825125278478355 |