Antecedents to Relationship Value in a B2B Context
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 97 === A B2B relationship value is crucial for sustainable long-term cooperation. The structure of firm’s relationships and firm’s ability to manage these relationships influences the extent of relationship value. In our research, we choose the NPD project of compan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45216841096306259419 |