Understanding the Behavior of Group Buying: An Integration of Transaction Cost, Social Cognitive , and Social Capital Theories
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 97 === The most important factor affects the growth of a group buying community is the group buying participating frequency of its membership. In other words, it depends on the enthusiastic degree of the consumers who would be willing to purchase merchandise and shar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23805626383025396718 |