Building up the Indicators of Multiple Marketing Channel Model in Travel Agency Industry
碩士 === 高雄餐旅學院 === 旅遊管理研究所 === 97 === Since 1999 in the burgeoning e-commerce era, the multiple marketing channels for travel agency industry have become complicated and diverse. The usage of multiple channels is increasingly popular. Despite their popularity, there is lacking of research in respec...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13880392137929520747 |