A Study of Landscape Restaurants'' Relationship Quality and Loyalty: the moderating Effect of Switching Cost

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 97 ===   Because of the similarity of landscape restaurants and many choices for consumers, the competition among industries is fierce. Thus, the relationship quality between the industries and the consumers is getting more and more important. However, can businessmen...

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Bibliographic Details
Main Authors: Wan-yu Tang, 唐宛妤
Other Authors: kuan-yu Chen
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/87054160032380174683