A STUDY OF ON--LINE CONSUMERS'' INTENTION TO RETURN
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 97 === More consumers use the atmosphere of shopping on the internet, it is a convenient shopping channel. The online stores need to meet consumer demand and the desire to maintain the old relationship between the intention to return. Therefore, this study goes th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25953463663967180175 |