The Relationship among Brand Image, Perceived Value, Word-of-Mouth, Product Knowledge and Purchase Intension--An Empirical Study of Mobile Phone
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 97 === The mobile phone has already become part of the daily life in Taiwan. The competition of mobile phone market is severe. This situation for mobile phone manufacturer, should pay attention to brand image and customer perceived value which can make the competi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94818179987357151496 |