THE EFFECTS OF SCHOOL MARKETING, CURRICULUM TEACHING, AND CONSUMER VALUE ON STUDENTS'' BEHAVIORAL INTENTION

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 97 ===   The factors, the change of educational policy, the phenomenon of low birth-rate and the economic recession, result in the educational opportunities supply exceed demand and impact on the recruitment in technical colleges significantly in Taiwan. These impac...

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Bibliographic Details
Main Authors: Wen-chi Chen, 陳文姬
Other Authors: Wei-hsiang Fan
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/94011165294784753318