The Evolution of Relationship Value and Loyalty
碩士 === 國立東華大學 === 數位知識管理碩士學位學程 === 97 === In the marketing practice and theory nowadays, defensive marketing strategy becomes more and more profitable, and it also shows that the supplier would have to allocate resource to build up the collaboration and keep the long-term relationships with its cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70484603592256496706 |