The Effect of (in)congruence between Endorser's Nationality and Products of Country-of-Origin in Advertisement
碩士 === 國立東華大學 === 企業管理學系 === 97 === This article focuses on the effect of (in)congruence between endorser’s Nationality and products of country-of-origin in advertisement. Three experiments examine the effect of (in)congruence between endorser’s Nationality and products of country-of-origin on consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72636326261111862761 |