Multiple Reference Effects in Consumer Brand Evaluations
碩士 === 國立東華大學 === 企業管理學系 === 97 === Abstract In the past, there is no research related to brand from the viewpoint of multiple reference effect across research fields. However, to unify the consumers’ references across multiple fields and to discuss the multiple references effect on their behav...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xjf79k |